Henkel will acquire Shiseido’s Asia-Pacific Professional Hair business. The two companies have signed an agreement that includes the leading salon-exclusive brands Sublimic and Primience.

Shiseido’s Asia-Pacific Professional Hair business reported sales of about 100 million euros in 2020, and employed more than 500 people. It also has strong R&D capabilities. 

Shiseido will retain a 20% share in the business in Japan to support growth, while Henkel becomes a key player in the Asia-Pacific region.

Related: Shiseido is celebrating its 150th anniversary

Carsten Knobel, CEO, Henkel, comments: 

“This is a step-change for Henkel’s Hair Professional business…we will become one of the leading players in this highly dynamic region with attractive future growth potential.”

Henkel’s Professional Hair Care business is among the top three beauty companies worldwide. Its portfolio includes hair care, hair styling, and color brands exclusively for hairdressers, such as:

• Schwarzkopf Professional 
• Bonacure 
• Igora Royal
• Authentic Beauty Concept

Wolfgang König, Executive Vice President Beauty Care at Henkel, says:

“We are excited about the opportunity… this will enable us to create an innovation and growth platform for our Professional business in this very exciting region. We will significantly increase our market position in Japan and China, the world’s top two and three Hair Professional markets…”

The New Henkel Consumer Brands Business Unit

Henkel’s Professional Hair Care Business will be a part of the company’s new multi-category platform, coming in 2023—after the company merges its Home Care and Beauty Care business units. 

Henkel’s History In Hair Care Acquisitions

Henkel strengthened its Professional Hair business when it acquired the three U.S. companies in 2014:

• Sexy Hair
• Alterna
• Kenra  

In 2017, Henkel acquired Nattura Laboratorios and Shiseido’s North American Hair Professional business.

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